Happiness is what makes you pretty!
That’s the baseline of the new Belgian brand HELD Antwerp. The two ladies in charge are Lena, a stylist and Marcia, a fashion store owner. In their careers, they noticed that there is a lack of playful, colourful clothing, so they started designing a collection themselves! Result: their label HELD Antwerp. Fashion that makes you happy. Wear your HELD with love!