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About us

About UMA…

Welcome to UMA, a multi-brand boutique in the trendiest street of Mechelen.   We offer a combination of Scandinavian labels such as Samsoe & Samsoe, Just Female, Designers Remix, Object and Belgian fashion, shoes, accessory and jewelry brands such as Liv The Label, Atelier Content, La Fille d’O, Annelies Timmermans, Lore Van Keer.  Discover all our brands here.

We help you to put together outfits with versatile pieces – cleverly mixed with an occasional eye-catcher – that can look casual for the day time but can be pimped up to a fabulous outfit for a night out in town. UMA is contemporary, sophisticated and edgy at times. But most of all: UMA dares to be true to itself. Because after all: ‘Self confidence is the best outfit. Rock it and own it’.

UMA was founded in October 2016 by myself, Loesje De Vriese. Mid-life (no ‘crisis’), mother of 3 (Casper and twins Billie & Oona), partner of Dries, optimist by nature, energetic and extravert, persevering and pragmatic. After almost 15 years as a marketeer in the technology sector, my passion for interior, design, styling and fashion got the upper hand so I decided to leave multinationals behind to start a local, small business on my own, in Mechelen, a city which offered the right environment for this venture. Beautiful objects, finding the perfect fit or combination, bringing out someone’s best features,… all of this makes me happy…so this was the logical next step!  With UMA this passion takes shape through a unique combination of Scandinavian inspired and local brands.

Do drop by our store (or our webshop), we can’t wait to meet you! And should you fancy late night shopping with friends just drop us an e-mail at info@uma-store.be. After all, passion knows no closing time!

Our store

Onze-Lieve-Vrouwestraat 82
2800 Mechelen

info@uma-store.be
+32 (0) 475 28 78 01

Opening times:
Tuesday – Saturday: 10 am – 6 pm
Monday, Sunday and public holidays: closed
Late Night Shopping: on request


I don’t know who invented high heels, but all women owe him a lot!

Marlilyn Monroe