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Amuse Society is one of the few brands we offer that are not from Scandinavia or Belgium. Why? For spring and summer we like to make room in our shelves for a southern brand. Amuse society is from Los Angeles, USA. The founder of the Amuse Society was the lead designer for well-known Californian surf brands such as Billabong and Quicksilver before she started with her own label. With Amuse Society she wanted to give beachwear a chic touch, but with enough rock ‘n roll flavor to fit on a bikini as well. The label is inspired by the art of travel and everything that has to do with the beach. On or next to the beach, the style is undeniably bold and rebelliously sexy.

Shop the latest Amuse Society collection at UMA, in our store in Mechelen, or online in our webshop.